SARVA: Where Yoga & Meditation Come Together

Image referred from ent.womansera.com

The recent coronavirus outbreak has affected not only the lifestyle of many people but also many businesses. While taking care of your overall health is key to fighting back against seasonal viruses, various factors like operating a business during this kind of time do not make it easy. Sarvesh Shashi, the founder of SARVA Yoga Studio and Diva Yoga, is what the urgency of the pandemic needs to speed up the objectives as a startup.

SARVA Yoga Studio, founded in 2016, has been growing at a swift pace. In October 2018, it launched its premium brand segment Diva Yoga. It offers several yoga classes taught by celebrity icon Malaika Arora and has grown to include over 40 studios in five cities over the past year. The studio has managed to rake in $4 million in revenue for FY 2020 so far.

Live Online Program

The SARVA app offers a virtual classroom where you can attend a yoga class, learn a variety of other meditation practices, and find out about health and wellness from the convenience of your couch – all from just one application! Other features on this app include an interactive aspect that gives you real-time feedback about how you are holding your posture, which benefits you as it helps you be more aware of your body as a whole. 

SARVA is an app that hosts yoga positions for your body and mindfulness stories for you to calm both your body and mind. One feature of this app is that it prompts you to maintain the correct pose in real-time, so it is like having a personal yoga teacher available whenever you want one. 

Sarva Mobile App Screenshots
Download Sarva on Android & iOS

Sarvesh Shashi, the founder of SARVA, believes that there is an understood notion that apps or websites require a significant cash flow. This is not true, you can build an app/website which aligns with the needs of your prospective customers or clients, and you will find that there is a steady influx of cash coming into your business. This is a win-win situation for startups! If you have a good foundation with a clear understanding of user needs, your success rate will increase significantly while saving money.

Your Virtual Yoga Teacher

The digital platform consists of four separate menus – the body menu, the mind menu, the nourish menu, and the achieve menu. The body and mind menus are already live on the digital platform. The nourish section will include recipes that will help you maintain your health.

The achieve section will provide you with information about transformation, ways to change your most unhealthy habits. These changes can be sporadic but consistent. Currently, the content is in six regional languages, including Hindi, Tamil, Marathi, and more, with additional languages being added very soon.

Fundraise Story 

India’s fastest growing Yoga studio chain, SARVA, has ambitious plans to double its footprint over the next coming months. The chain, which currently has studios in major cities across India, is eyeing other major metropolises’ Mumbai and Bengaluru, to expand its brand further.

This expansion plan comes after the chain recently closed a round of funding worth 20 million rupees led by Fireside Ventures. This vast pool of funding will not only be utilized towards market expansion. Still, it will also be used to launch an integrated digital platform, extend its reach into other international markets, and boost marketing efforts both online and offline.

The Mumbai-headquartered startup has been successful in crowdfunding to date, raising over $8 million from global investors including Zumba Fitness LLC, David Giampaolo, Mark Mastrov, Fireside Ventures, and Mantra Capital, etc. 

Shikhar Dhawan, a big name in sports, has recently invested in the startup when it comes to celebrity investment. The startup has also attracted angel investments from Bollywood celebrities like Aishwaryaa R Dhanush, Malaika Arora, Shahid Kapoor, and Mira Kapoor. Some Hollywood celebrities like Jennifer Lopez and Alex Rodriguez have invested in the startup as well.

Cricketer Shikhar Dhawan with Sarva founder Sarvesh Shashi

Shikhar Dhawan, a big name in sports, has recently invested in the startup when it comes to celebrity investment. The startup has also attracted angel investments from Bollywood celebrities like Aishwaryaa R Dhanush, Malaika Arora, Shahid Kapoor, and Mira Kapoor. Some Hollywood celebrities like Jennifer Lopez and Alex Rodriguez have invested in the startup as well.

The Challenges

The biggest challenge was perceptions. Yoga is often misunderstood as ‘slow, boring and just breathing’ by individuals who believe it is about stretching one’s body or simply losing weight. The startup has incorporated 25 different forms of yoga into the foundation to solve this misunderstanding. The startup wants to show people that yoga is not just something to do at home – it can help you meet your exercise-related goals if that is what you seek from yoga.

@sarva

There is competition in this field, just like any other. From venture-backed brands to individual practitioners, no business makes it through the gauntlet unscathed. While there are no other yoga-based startups in India, SARVA does keep a close eye on much of the wellness industry in the country that has flourished over the past decade like Calm, cult, Healthify Me, Headspace, and loves, etc. This is to learn about their strengths and weaknesses so that SARVA has all the tools necessary to tackle any competition that might arise.

Upcoming Plans

Celebrity Malaika Arora doing meditation

The company’s aim for the next few months is to make digital business more profitable. SARVA aims to bring in a new change in the world of yoga, making it accessible to all. SARVA wants to make yoga-based wellness a part of modern living and spread the word about the benefits of yoga. 

The company’s business plan is based on a subscription model, where users will have access to some free sessions that they can attend before deciding if regularly attending the classes is worth the fee or not!

Wrapping Up

SARVA believes that it does not matter what your age is or what your body type is. What matters is that you can pursue your passion and live a meaningful life. That is why SARVA has created a safe space for people of all ages and body types to practice yoga.

References

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