Apple touts gains of privateness-preserving ad tech in pitch to advertisers

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Apple has uncovered to advertisers that Application Store research advertisements served in a non-specific trend are just as productive as individuals relying on targeting by using initial-occasion information.

Credit: AppleCredit: Apple

The company made the claim in a presentation to advertisers that was acquired by AppleInsider. That presentation concentrated on the usefulness of privateness-preserving technologies in Apple’s very own Lookup Ads small business.

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