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- Video Views: 383038
- Published On: 2021-06-01 21:00:10
- Video Published/Author: Think School
- Video Duration: 00:10:09
- Source: Watch on YouTube
Selling whisky isn’t an easy job. Whisky-makers have only a specific set of products that appeals and is enjoyed by a limited clientele. Yet, Johnnie Walker maintains a robust presence in more than 180 markets globally and has been significant for more than 200 years now. A big part of its international success is the company’s brand image that always changed with time.
In this video, we talk about Johnnie Walker’s legendary “Keep walking” marketing campaign.
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#johnniewalker #marketingcasestudy #thethinkschool
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Disclaimer
Dear all,
This is only an educational video and we in no way are promoting or support the consumption of alcohol.
Stay safe ❤️
Lots of love
Ganeshprasad
Think School
brilliantly explained!
Now that I see your older videos I have realized how important your soundtracks are to keep the pace going for the videos. Your current soundtracks are better than just one soundtrack throughout the video.
Thanks!
people
Bro.. "KEEP GROWING"
😉
Old whiskey in a new bottle..
Cool
Hey, Can you provide the background music details?
Is it royalty free?
Beautifully narrated. Every "Brand Marketing or Brand" student to go through this video.
Very interesting! 🔥
Liked that “like the video in order to let the youtube algorithm know that you learned something”. I guess human psychology is core to the marketing.
Seagrams…men will be men marketing next🙃😄
Awesome 👍, plz do a case study on royal Enfield too. ❤️
I checked all video that I forgot to like
Bro decorate ur background wall.
Just an observation on the thumbnail- Harvey Spector character drinks Macallan
I have watched many of the Think School videos and this is my all time favourite
Thank you Think School 👌
Whiskey is generally very costly in all bars and pubs. They should do something about it to improve sales
This is nice video only one problem. Please change the cover or thumbnail of this video of Gabriel Macht AKA Harvey Spector from Suits. Harvey was drinking Macallan 18 which is not owned by JW but Edrington 🥃
You are as a loser as anyone else
Back in 2005/06 Mclaren used to market Johnny Walker's Whiskey on their F1 cars. I could see my fav driver Kimi Raikkonen with the JW logo on his race suit. That was my first memory of this legendary brand. Good Old Days!
Ohh don't mind me. Just here to admire that specter grin.
Hi sir am follow ur videos, the way u explain s very good and its very to understand,
Johnny walker quality is very average
Old monk doesn't have any kind of advertisement….always remember 🙏.
Keep Walking….
Suits fans like below
Now bangla is taking over
#ProudOfWhatWeDo #keepwalking
After watching this video I want to drink Johnnie walker but I can only afford old monk🤣🤣🤣
Thumbnail: HOW SELLING WHISKEY MADE BILLIONS JOHNNIE WALKER
The background music is so powerful, I feel like going out and getting a bottle of Johnny Walker. And I don't even drink 😅