How did Johnnie Walker keep walking for more than 200 years? : Marketing Case Study – YouTube

How did Johnnie Walker keep walking for more than 200 years? : Marketing Case Study


  • Video Views: 383038
  • Published On: 2021-06-01 21:00:10
  • Video Published/Author: Think School
  • Video Duration: 00:10:09
  • Source: Watch on YouTube

Selling whisky isn’t an easy job. Whisky-makers have only a specific set of products that appeals and is enjoyed by a limited clientele. Yet, Johnnie Walker maintains a robust presence in more than 180 markets globally and has been significant for more than 200 years now. A big part of its international success is the company’s brand image that always changed with time.
In this video, we talk about Johnnie Walker’s legendary “Keep walking” marketing campaign.

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  1. Now that I see your older videos I have realized how important your soundtracks are to keep the pace going for the videos. Your current soundtracks are better than just one soundtrack throughout the video.

  2. This is nice video only one problem. Please change the cover or thumbnail of this video of Gabriel Macht AKA Harvey Spector from Suits. Harvey was drinking Macallan 18 which is not owned by JW but Edrington 🥃

  3. Back in 2005/06 Mclaren used to market Johnny Walker's Whiskey on their F1 cars. I could see my fav driver Kimi Raikkonen with the JW logo on his race suit. That was my first memory of this legendary brand. Good Old Days!

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