IKEA Business Case Study

IKEA is one of the world's most well-known and largest furniture companies.

Today, everyone is aware that IKEA sells its products at low prices without sacrificing product quality.

It has invested approximately 800 crores in India and has over 9500 products.

IKEA has over 350 stores in approximately 35 countries, and the new store in Hyderabad is 400,000 square feet in size.

IKEA, the Swedish-founded, Dutch-headquartered multinational conglomerate, had a busy weekend in Bengaluru.

IKEA also has an app with nearly 9,60,333 monthly downloads and is the primary investor in four companies.

The secret to IKEA's popularity lies in a phenomenon similar to that of General Mills' 1950s cake mix.

IKEA furniture is delivered in pieces, and you must assemble it in your home, which is where the concept of 'DIY- Do it Yourself' comes into play.

Customers began to develop an excellent relationship, an incredible sense of value towards their IKEA furniture because they assembled the furniture themselves, just as mothers developed an extraordinary sense of value towards their work of actually baking a cake.

When it comes to logistics, it did something revolutionary for the company's supply chain.

Volume occupancy is one of the most important factors in cost-cutting and efficiency.

IKEA furniture did not come assembled; instead, it was delivered in a box that could be stacked one on top of the other.

That is how IKEA's entire supply chain became extremely efficient.

And, when it comes to IKEA storage, customers can easily transport their furniture in their cars.

IKEA Business Case Study