Zerodha: A Billion Dollar Bootstrapped Success Case Study

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Zerodha is a company that has made all the trading processes barrier-free. It is the very first discount brokerage company in India.

[{"selector":"#anim-2717bf4e-03a8-4c09-ae83-7b3f45c54bda [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-34.29969869991191%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] This company has purely grown on the principle of technology while giving valuable services to the customers.

[{"selector":"#anim-caf3a773-a43f-457c-8b7c-b49e59353047 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-34.29969869991191%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] The company started its journey with a team of around five people, and today, it employs more than 1200 people. Zerodha is the number 1 stockbroker in India.

It is one of the fascinating business case studies present in the Indian startup ecosystem as it went from 0 to 1 billion dollars in valuation in just 10 years.

[{"selector":"#anim-14e70b0e-266b-4b5d-9b5a-a7423f2336b9 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Zerodha has successfully earned billions with zero investment in a world where the others are spending dollars to survive in the market.

[{"selector":"#anim-44374cc0-f68a-4615-8347-011cf673d173 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Before Zerodha, Nikhil Kamath (Zerodha Founder) observed that three major hurdles were troubling the existing investors and preventing India’s ordinary people from investing in the stock market.

[{"selector":"#anim-1a9d444b-6c4e-457e-a554-fdcf322037e6 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-35.50451796603986%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] First comes the Lack of knowledge and awareness; as we all know, we in India make more life decisions based on myths and emotions rather than knowledge and strategy.

[{"selector":"#anim-44df5f7b-abc5-4ce3-b6c4-e64748230404 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-15.60724799425364%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Secondly, the Exorbitant brokerage fees.

[{"selector":"#anim-c5012133-3828-4b7a-a885-1b46b1a53205 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-32.81249987401869%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Thirdly, the entire process of acquisition was very tedious and very complex for an ordinary person to understand.

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