The world is convinced about the power of the iPhone camera since its launch in 2007. The complete internet is flooded with the iPhone 13 and its buzzing new features. This article only focuses on one of its key new features called the Cinematic Mode.
“iPhone went to film school, so you don’t have to.”Apple
Considering the tremendous growth in video sharing platforms like YouTube and Vimeo in the last decade; making quality videos has become an essential tool for storytelling and marketing. Youtube alone has some mind-boggling statistics
- 5 Billion video views per day.
- 3.2 Billion+ hours worth of video watched on YouTube each month
- Mobile users alone contribute to 1 Billion+ video views per day
These interesting facts have been referred from incomelords.com
The significant consumption of video content from mobile from YouTube, Netflix, etc. motivates the video creators to create quality content. Apple has kept this in mind while bringing the new Cinematic Mode feature in the iPhone 13 lineup.
Overview of the new iPhone camera and audio/video quality
- A15 bionic chip powers the new iPhone 13’s camera system.
- The sensor-shift optical image stabilisation from the last year’s iPhone 12 Pro Max is now coming built-in with all the new iPhones. It keeps the shots steady even when you’re not.
- Its new Ultra Wide camera shows even more details in darker surroundings.
- The new Wide camera is now able to capture 47% more light for better photos and videos.
Revolutional Cinematic Mode
Now comes the best part; Johnnie Manzari Human Interface Designer at Apple explains that Apple has been working with Cinematographers, Filmmakers and also learning the arts of cinematography. Using their years of study and research, they’ve developed this featured which considers the following key elements while creating videos using Cinematic Mode:
- Rack Focus: Rack Focus is a filmmaking technique of changing the focus of the lens during the complete shot. This ensures that the focus of the subject changes as per the requirement during a single shot. This is sometimes also referred to as focus pull or pulling focus. The primary focus of the cinematographer here is to guide the audience’s attention in their movies.
- If you’re a passionate about filmmaking, you might find more details on Rack Focus on nofilmschool.com
- Considering the above efforts that a filmmaker takes in order to give a complete cinematic focus experience; the following video from the recent Apple Launch event would show you the ease by which iPhone 13 brings this technique to life:
Features of the Cinematic Mode
- Focus Transitions: The cinematic mode automatically creates essential depth effects and brings the earlier shown rack focus transitions to life. Simply start recording in Cinematic mode, it will automatilly focus on your subject while creating a beautiful depth-of-field effect all around them.
- Adjust depth after your shoot: It’s quite possible that your wish to change the focus or adjust the blur after shooting the wraps up. That is not a problem for the new Cinematic mode. iPhone lets you do it with a few taps and swipes. Even pro movie cameras can’t do that.
- Dolby Vision HDR: HDR stands for High-Dynamic Range. It’s a video format that has a greater dynamic range than regular dynamic range videos. In short, HDR will have better contrast, more color accuracy, and will look better overall. The Dolby team took this one step further with Dolby Vision HDR. This format allows you to take better light and dark contrasts while keeping the colors vibrant and accurate. Apart from that, it also gives a higher dynamic range than HDR. + Photo. Learn more about Dolby Vision HDR on idropnews.com
With the new phenomenal upgrades to its camera, Cinematic Mode, the power of the A15 Bionic Chip and upgraded 16-core Neural Engine for heavy Machine Learning tasks. In our opinion, Cinematic mode is giving the power and expertise of a professional filmmaker in your hands. And, Dolby Vision HDR makes this even better for the best possible video production at your fingertips.
Some Quick references:
- For buying an iPhone
- Learning rack focus technique in filmmaking: nofilmschool.com
- For knowing Dolby Vision HDR in detail: idropnews.com