5 Common Challenges Of International Business You Should Ponder

The world is enormous, and all of us are interconnected in the business world. If you can produce or sell your products globally, global business impacts every company.

“Everybody has to maintenance about macroeconomics and the global economy,” declares Harvard Business School Professor Forest Reinhardt in his online Course Global Business.

How can you, as an owner of a business, manager, or employee, remain up-to-date and determine your company’s position in the global marketplace?


Here’s a brief introduction to international business, some of the most common problems to think about, and suggestions on how you can prepare.

What Is International Business?

An international business is the manufacturing and selling of bottled and jarred packaged goods across countries. There are many ways businesses can go international:

  • It manufactures goods in the domestic market and is sold both locally and internationally.
  • It manufactures products in another country, but it is sold locally.
  • It manufactures goods in different nations and is sold locally and internationally.

Companies typically manufacture goods in the overseas market because of lower costs for labor or tax rates and sell their goods and services on the world market due to the potential to gain greater exposure, new customers, and more profits.


“Although international business is extremely exciting, it can also be risky,” Reinhardt declares in Global Business.

Since every nation has its constitution, laws, laws, as well as cultures and languages, as well as currency time zones, as well as inflation rates to deal with, navigating the business world can be a challenge. Here are five issues to think about.

5 Common Challenges Of International Business

Language Barriers:

In the event of international business, it’s crucial to consider the language spoken in the countries you’re planning to expand. Does your marketing message translate well into a different language?


You might consider hiring an interpreter or speaking with a native of every country. One occurrence of an item “lost in translation” comes from the premium car brand Mercedes-Benz. When it entered China, the Chinese marketplace, the brand picked a Mandarin Chinese name that sounded like “Benz”: Bensi. It translates to “rush to death” in Mandarin Chinese, which wasn’t the hollow Mercedes-Benz was hoping to bear to its new customers.

The company swiftly adapted to the new environment, changing the Chinese brand name and renaming it Becchi, meaning “Run quickly, speed, or gallop.” It’s also crucial to consider the language spoken by your business’s employees, who are located in offices worldwide. In the same way, the investment in interpreters will assist in ensuring your business runs efficiently.

Cultural Differences:

Like every nation has its blend of dialects, each has its unique culture or a mix of cultural traditions. The culture is comprised of holidays as well as the traditions, arts, food, and social rules that are which are followed by specific groups of people.

Knowing about the different cultures of the countries you’ll conduct business is essential and rewarding.

Suppose you manage teams of overseas offices, selling goods for an overseas retailer or customer, or managing an overseas manufacturing facility showing that you’ve spent the time to study their culture. In that case, you can show the reverence and emotional ability essential to run your business successfully.

One instance of a cultural difference between the United States and Spain is the time of a typical working day. In the United States, working hours are typically, from 9 a.m. until 5 p.m., but they can be extended into the evening or late.

In Spain, however, the working hours typically range from 9 a.m. until 12:30 p.m. and from 4:30 until 8 p.m. The time break at the end of the day allows for an afternoon siesta, which is a time to rest at lunchtime in a variety of the Mediterranean as well as European countries.

Managing Global Teams:

Another issue in multinational business involves managing workers that reside all over the world. When working in a group, it can be challenging to consider different cultures, language barriers in time zones, cultural differences, and the different levels of technology accessibility and reliance.

To maintain a solid working connection with your team members worldwide to maintain a regular flow of check-ins. It is best to use video conferencing to link in real-time.

Research conducted by Gallup indicates that employees who regularly checks-ins with their supervisors tend to be three times as likely to be more engaged at work as employees who don’t.

If the distance is a barrier between teams as it has done been for many in the coronavirus (COVID-19) pandemic, communication is crucial to ensure everyone can feel valued and actively involved.

Currency Exchange and Inflation Rates:

The value of dollars in your country may not always be the exact number of other currencies, nor is the value of currency always the same amount of goods or services. Learn about the currency exchange rates that apply to your own country and the ones where you are planning to conduct business.

In essence, the change rate is the relative value between the currencies of two nations. For instance, the present exchange rate of one Canadian dollar to US dollars is 0.77, Which means that one Canadian dollar is equivalent to 7 cents US currency.

Make it a habit to monitor exchange rates carefully because they are subject to fluctuations. It’s also critical to trail the inflation rate, which is the rate at which general prices in an economy the increase from year to year articulated in percentage.

Inflation rates are different across different countries and impact labor and material costs as well as the cost of goods and services. Being aware of and closely monitoring these two rates will provide crucial information regarding the worth of your company’s products across different locations over time.

Nuances of Foreign Politics, Policy and Relations:

The business world doesn’t exist in seclusion. It’s influenced by policies, politics, laws, and relations between nations. Since these relationships can be very complex, keeping tabs on the news from countries where you conduct business is essential. The choices made by politicians can affect taxation, labor laws, raw materials costs, educational infrastructures, transportation infrastructures, and much more.

One possible scenario Reinhardt provides within Global Business is that if the Chinese government decides to provide subsidies to Chinese dairy farms, it could affect the dairy farmers of all countries. This is because the additional Money, Chinese dairy farms may produce spare dairy products, which could cause them to expand their market to bordering countries.

It’s thrilling and terrifying that the subtleties of international policies, politics, and relationships can affect your business. Be aware and take decisions based on new information that becomes available.

Preparing For International Business Challenges

Global business is a unique experience that presents issues and an opportunity for massive business expansion. To be prepared for these issues, diversify your media consumption and keep an eye on foreign policy, build connections in the countries you intend to do business, invest in interpreters to get over the language barrier, and think about enrolling in an international business class to build your international business expertise and prepare yourself for the multifaceted, interconnected business environment.

Bonus Tip: Consider doing fun and different activities every day. This has proven to be a very strong point for many people to turn their day around. Try adding small elements to your daily routine that will have a tiny positive effect on your life. Watching a funny video, reading an inspirational quote, and visiting fun sites like fortune-telling websites, could have a positive effect on your life.

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