There are 4 billion daily email users and most of those users check their inbox every morning. That’s crazy numbers and a large, untapped resource for your startup to be gaining visibility.
Imagine you’re a consumer who opens your emails one morning and sighs when confronted with a sea of promotional and spam messages that you haven’t agreed to. There’s nothing in your inbox that makes you excited now like there was when you first got emails from people. When companies try to persuade you to buy, they usually just want to know more about the individuals behind the items so they can sell them better.
With a simple click, your startup’s newsletter bursts down the door and invites your readers back to their inboxes. Readership may be low at first and difficult to increase, leaving you wondering why you’re putting effort into newsletters… When it comes to newsletters, believe us when we say that there are limitless possibilities after you’ve started one.
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Connecting with Readers through Relationships
The first step is to email people who have already shown an interest in what you do. These are people who have visited your website, subscribed to your blog, or signed up for your email list. You can also import email addresses from your CRM system if you have one. The second step is to send out a regular email newsletter with valuable content that will keep your readers engaged.
You can explore Typli.ai, an artificial intelligence (AI) writing assistant and SEO checker that can write better newsletters for your audience.
Your email list is full of people who want to hear from you – so give them what they want! Include content that educates, entertains, and inspires. If you’re not sure what type of content to include, think about the topics that are most popular on your blog and social media channels. You can also poll your audience to find out what they’d like to see more of.
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In each email, include a call-to-action (CTA) that encourages your readers to take the next step, whether it’s visiting your website, reading a blog post, or downloading a white paper. Make it easy for them to take action by including links and clear instructions. And most importantly, don’t forget to follow up! If someone takes the time to respond to your email, make sure you reply in a timely manner. This will help your email marketing services to grow.
By following these simple tips, you can start building better relationships with your readers – and ultimately turn them into customers and advocates for your business.
Keeping Readers Informed of News from the Company and Industry
Another important role that email newsletters play is keeping your readers informed of news from the company and industry. This type of content might include:
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- New product or service announcements
- Industry news and trends
- Tips and advice
- Company news, such as new hires, office expansion, etc.
Readers appreciate being kept in the loop, so make sure to include this type of content in your email newsletter on a regular basis. And if you have a blog, be sure to promote your latest posts in each email. This will not only keep your readers engaged, but will also help drive traffic to your website.
Developing Brand Story and Reputation in a Digital World
In today’s digital world, email newsletters are an important tool for developing your brand story and reputation. By including high-quality content in your email newsletter, you can position your company as a thought leader in your industry. This type of content might include:
- Guest blogs from industry experts
- Case studies
- White papers and eBooks
- Infographics
By providing valuable resources that help educate your readers, you can establish yourself as a trusted source of information – and ultimately build a strong reputation for your business.
Generating Leads and Increasing Sales with Email Newsletters
Of course, email newsletters can also be used to generate leads and increase sales for your business. If you’re selling products or services, including links to your website or online store in each email. You can also promote special offers and discounts, which will encourage your readers to make a purchase.
And if you’re looking to generate leads, be sure to include a CTA that encourages readers to sign up for your email list or request a consultation. By making it easy for readers to take action, you’ll be more likely to generate high-quality leads that are ready to buy. Email newsletters are a powerful tool that can help you achieve a variety of business goals – from building relationships with customers and developing your brand story, to generating leads and increasing sales. So if you’re not already using email newsletters in your marketing mix, now is the time! There are also a lot of more ideas on how to use email marketing to grow your business.
Bonus Tip: Consider doing fun and different activities every day. This has proven to be a very strong point for many people to turn their day around. Try adding small elements to your daily routine that will have a tiny positive effect on your life. Watching a funny video, reading an inspirational quote, and visiting fun sites like fortune-telling websites, could have a positive effect on your life.
