Video content has gained a lot of attention in the last couple of years, and its consumption has grown rapidly. If you also want to dabble in video, then it is high time, as everyone prefers watching video content to articles or user manuals. Blogging or vlogging has become one of the best ways to drive traffic to your website and interact with your audience.
You will be amazed to know that more than half of the marketing executives state that video content is one of the most profitable ROI as it comprises more inbound links than blog posts without videos. So, are you ready to start vlogging to increase brand awareness and multiply leads? But first, let us understand the concept of vlogging in detail.
It is a blog created with the help of videos; it is different from the text blog, where the information is shared using text and still images. Vlogging has become so popular these days because it is a robust way of creating meaningful connections with your target audience.
Irrespective of the type of business you are into, it is important for you to start vlogging to grow your business and interact with your audience. Videos are the best content format for creating engaging and captivating content. Moreover, if you have videos on your website, it will enhance your rating on Google, which will eventually help raise the traffic to your site.
Here are some of the tips and tricks that you can use if you are starting with video blogging for your business-
1) Opt for a good quality microphone-
You need to purchase a high-quality microphone for creating videos, as audio plays a vital part in your video blogs. A good quality microphone ensures that you do not waste time recording video. There might be times when you have a poor-quality video, this is when audio comes into the picture, and you can use it for a podcast.
If you wish to take video blogging seriously and take it to another level, the audio needs to be a priority. Do not forget to balance the audio level with the microphone before you start recording the video. Choose the microphone that suits your environment, as there are a few microphones that are meant for a large room with echoes or for recording outdoors, etc.
2) Adequate Lighting-
To give your videos a professional look, it is substantial to focus on lighting, as this is one factor that can make or break the video. If you are shooting during the day and have adequate natural light, you might not need any extra lights. But if you are shooting at night or where the lights are dull, you will need artificial lights.
There are various lights you can choose as per your requirement, such as fill lights, which are used for filling the shadows; backlights are the lights placed behind you to give a brighter effect; or you can also opt for key lights, which are placed above the camera. You need not spend a lot of money on lighting; there are various reasonable options in the market, you can select any as per your shooting location.
3) A good camera-
For creating video blogs, one of the essential factors is the need for a good camera. Although you can also record videos from your phone as well, if you want to create professional videos, then you will need a good camera for that. Search for a camera that goes well with your video editing software and has an external MIC-in.
It is recommended to purchase a camera with SD cards for storage instead of internal HD. The reason is that it becomes easier to transfer the data between camera and computer, plus you can opt for multiple SD cards if one fills up.
4) Create high-quality videos-
Once you have all the tools with you, it is time to create high-quality videos. This does not mean just having HD videos; it means making videos that provide value for others. Your videos should be such that they should educate, entertain, inspire and motivate customers to purchase your product or watch your video.
It is vital for you to know your audience so that you can create videos that are liked and preferred by your customers. Plus, keep your videos short and crisp so that people do not get bored; for this, you can use an Mp4 trimmer as it helps cut the irrelevant parts quickly and effortlessly.
5) Add captions to your videos-
Editing is as important as shooting your video. Therefore, it is essential for you to opt for a good video editor that comes with a video editing program, various pre-made templates, advanced features, and customising options. Do not opt for a trending video editor; instead, check your requirements and budget; after that, make the final decision.
It is recommended to make a schedule for posting your videos. If you can post a video every day, well and good, but if it is too much, then create a schedule and post at least 2 videos in a week and also mention in the end about the next video schedule so that your viewers know the date and do not miss on watching your videos.
These are some of the tips and ways you can start video blogging for your business; in fact, it will be great if you integrate vlogging with your digital marketing campaign for the best results. Good Luck!